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Applied Behavior Analysis or ABA is the study of observable behavior focused on making meaningful change to improve behavior and more importantly lives. ABA focuses on understanding why the behavior is or is not occurring or what a person may be getting from engaging in a behavior and changing the conditions around behavior to make it more or less likely to occur in the future,
ABA is also data driven in that changes to behavior must be observable and we record data to analyze progress or lack thereof.
ABA is empirically based. There are entire journals focused specifically on studies rooted in behavior analysis.More importantly, there is a large evidence base of ABA leading to meaningful behavior change in individuals with Intellectual Disabilities and Autism.